[[tr]]Online mağazacılık faaliyetlerinden elde edilen müşteri deneyimleri ile çok kanallı ticaret modeli ile marka genişlemesi. [[en]]Brand expansion through a multi-channel commerce model leveraging customer experiences gained from online retail activities. [[de]]Markenerweiterung durch ein Multi-Channel-Handelsmodell, das Kundenerfahrungen aus Online-Handelsaktivitäten nutzt.